
Your funnel lives in product analytics, revenue in billing, and accounts in the CRM — none of them joined. Xura connects them into one knowledge graph, answers the question in plain language, and runs the follow-up, so nobody waits on a data pull to act.
Private beta · your data stays in your infrastructure
Every board deck, every churn review, every pipeline question starts with someone exporting CSVs and reconciling them by hand. By the time the number lands, the week is gone.
Churn is spotted too late. Usage lives in the product tool, contracts in billing, and by the time a renewal is at risk, the save window has closed.
Pipeline questions take a day. "Why did new-business slip this quarter?" means stitching CRM stages to activity and marketing source by hand.
Activation is a black box. Nobody can say which onboarding steps actually drive retention without a bespoke analysis every time.
Reporting eats the team. Ops rebuilds the same board and QBR views every month instead of shipping decisions.

Xura connects your CRM, product analytics, billing, and support desk and works out how an account, its usage, its plan, and its tickets all relate — so a question that spanned four exports is answered in one place.
No warehouse to model, no pipeline to maintain. Point it at the stack you already run.
Plain-language questions your team already asks — answered against live data, ending in the exact next actions.
Xura blends product usage, support sentiment, and renewal dates to score at-risk accounts, and drafts the save plays for CS to run.
// scores · drafts outreach · alerts CSMsIt joins CRM stages with activity and lead source, isolates where deals stalled, and ranks the causes with the accounts to chase.
// pulls · segments · flags stalled dealsXura correlates onboarding steps with 30-day retention, highlights the levers that matter, and files the fixes for the drop-off points.
// cohorts · correlates · files ticketsIt ties spend to conversions and pipeline, computes CAC and payback by campaign, and recommends where to shift budget.
// joins spend · computes CAC · reallocatesXura assembles NRR, expansion, churn, and cohort views into a ready narrative, refreshed from live data every time.
// assembles · narrates · exportsIt clusters tickets, ties them to churn and usage drops, and routes the highest-impact themes to product with the evidence attached.
// clusters · links to churn · routesA RevOps lead wants to know why NRR dipped. Instead of exporting from the CRM, the product tool, and billing to reconcile by hand, they ask Xura. It ties declining usage to two enterprise accounts nearing renewal, surfaces the support tickets behind it, and drafts the save plays for CS — before the renewal call.
// Illustrative scenario and representative figures, shown to convey the workflow — not tied to a named customer.
Every response ends in the exact next moves — draft the save play, alert the CSM, reallocate the campaign budget, file the product ticket — ready for your team to approve, or set to run automatically.
Join the waitlist and be first to connect Xura to your CRM, product, and billing stack.